Hey!
I realized I never properly introduced Inter-Work—let’s fix that. I’m Katrina, a creative consultant from Toronto, currently based in Montreal. This is where I share everything I’m working on—or as I call it, my Inter-Work.
Think of it as a peek inside my brain: creative projects, trend reports, random finds, and personal reflections, all in one place
How I Got Here
I’ve always been a deep diver. Give me a name, a reference, a throwaway detail in an editorial, and I’ll be up late researching until I’ve mapped the entire world around it.
Before Instagram, before Substack, before Google made things easy, it was a notebook and a library card.
As a kid—pre-iPhone—I carried a mini notebook, wandering through boutiques way out of my budget, flipping clothes inside out to check the labels before even looking at the garments. I’d write down designers’ names, take them to my local library (Barbra Frum, Bathurst & Lawrence), and learn everything I could.
Being neurodivergent, I need something tactile—magazines, books, editorial layouts. When I started collecting them, I always had that same notebook beside me. I’d read the articles, then write down the art directors, writers, and photographers. Now, I just stalk them on Instagram, LinkedIn, and Substack. (That’s where my IG handle, @Justkeepcreeping, comes from.)
That same curiosity is what drives Inter-Work.
What to Expect from Inter-Work
Since launching this Substack in December, I’ve been figuring out the best way to organize it. I personally love writing three letters a week—now it’s just about making sure they feel relevant to you. Here’s how things will be broken down:
Screenshots & Saves → A mix of things you’ve screenshotted or saved—cultural signals, product drops, and design moments worth paying attention to. (Redesigning the layout for next week!)
Just Keep Creeping → Launching tomorrow! This series is all about deep dives—tracking references, mapping influences, and unpacking the people, brands, and ideas that shape how we consume, design, and live.
Work Flow → A mix of personal reflections, behind-the-scenes of my creative projects, and strategic insights on branding, design, and marketing. Less about trends, more about how culture moves and why it matters. (Y’all really loved The Story of Necessary, so expect more of this.)
**Periodically I’ll add in some sort of guide when it seems relevant
Tomorrow, I’m kicking off Just Keep Creeping with a deep dive into Terence Conran—a name you might not know but a world you’re already living in. And on Friday, I’ll be sharing some of my favorite books for ADHD readers—ones that have helped me embrace my deep-dive tendencies.
This space is still evolving, but I like where it’s going.
When I’m not on Substack, I’m building an online community called Nobody Knows Wellness Club on Instagram—come join us!
See you in your inbox! Want to connect? Find me on Instagram, Linkedin, or email me at nobodyknowsstudio@gmail.com. You can also check out my portfolio.
@CASSANDRA you and @Katrina Lainsbury should connect! Two creative women in Toronto 🫱🏽🫲🏼